Mattel and Hasbro have revealed an expansive slate of KPop Demon Hunters merchandise tied to the Netflix hit — a full merchandising blitz that includes American Girl dolls, Polly Pocket, UNO, Monopoly, Furby-style toys and collector items. The rollout, previewed at the Nuremberg Toy Fair, ties into the film’s awards buzz and is scheduled across 2026, making this a major moment for fans and collectors alike.

What was announced

At the Nuremberg Toy Fair this winter, the two toy giants showed their first-ever dual collection for KPop Demon Hunters. Mattel’s lineup spans American Girl Huntr/x dolls, Core and Singing Fashion dolls, Polly Pocket sets, action figures and themed card games. Hasbro is offering role-play items, light sticks, replica weapons and two Furby-inspired “furblets,” plus a KPop Demon Hunters version of Monopoly.

Key items and price points

  • American Girl Huntr/x dolls: available for pre-order at $165 each.
  • Mattel Core Fashion dolls: about $27 each; Singing Fashion dolls roughly $32; Battle Rumi at about $54.
  • Smaller assortments and blind-pack items: For the Fans and Hello Friend packs priced around $12.95 and $6.47.
  • Action figures and 2-packs: single action figure assortments near $21.59; a Rumi & Jinu 2-pack at about $43.19.
  • Polly Pocket: Huntr/x and Saja Boys sets in the $19–30 range; individual capsule figures priced lower.
  • Hasbro role-play and collectibles: light sticks and two Derpy-inspired furblets listed at roughly $15 each; replica Huntr/x weapons range from $10–$20; Monopoly at around $25.

When and why it matters now

Hasbro is targeting a July release window for its KPop Demon Hunters products, while Mattel plans to begin shipping through the fall and calls this the start of a larger 2026 rollout. The timing matters because KPop Demon Hunters is not just a box-office/streaming hit — it’s in awards circulation. Industry trackers have listed the film as a contender in animated categories and singled out its original song, which boosts demand for branded collectibles during awards season.

Fan and industry response

The cross-brand effort between two rival toy companies generated chatter online and at the trade show. Collectors are weighing price versus rarity — the American Girl dolls and special edition Polly Pocket packs are already drawing pre-order interest — while casual fans are likely to pick up lower-cost items like UNO decks and light sticks. Coverage so far casts the partnership as a savvy commercial push to capitalize on the film’s cultural footprint.

What to expect next

Look for Hasbro releases from July and Mattel drops through fall 2026, with additional waves promised throughout the year. If the film maintains awards momentum into late winter and spring, expect limited editions and tie-ins aimed at collectors. Fans should watch retailer pre-order pages and official Mattel/Hasbro channels for exact ship dates and any exclusive retailer bundles.

Why it matters: this is a coordinated entertainment-to-toy pipeline — big merch now supports fandom growth and could keep the film in the conversation during awards season and beyond.